Frequently Asked Questions
What should I think about when choosing colors for my new logo?
When choosing color for your logo design, remember that color effects have universal meaning.

White: The universal color of peace and purity. Find it in logos as reversed text or negative space. Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender, Truthfulness.

Red: An intense color that can summon strong emotions: from blood and warfare to love and passion. Used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry. Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength, Vigor.

Orange: Combining red and yellow’s attributes, it’s often used to draw attention. Find it used in logos to create playfulness, stimulate emotions or even one's appetite. Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited, Youthful.

Yellow: Can send conflicting messages. Bright and highly visible, it’s often used in logo design to get attention, as well as create happiness and warmth. Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positively, Sunshine, Warmth.

Green: Representing life and renewal, it is a restful and soothing color, but can also represent jealously and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly. Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal, Tranquility.

Blue: A calming color that can stir up images of authority, success and security. Most people can say they like at least one shade of blue. The most popular color in logo design, it can be seen extensively in government, medical and fortune 500 company logos. Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure, Serene, Trustworthy.

Purple: Implies royalty, mystery, spirituality and sophistication. As a combination of red and blue, it has both warm and cool properties. Find it in many education related and luxury product logos. Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication, Spirituality.

Brown: Brown indicates nature, woodiness and utility. Brown is used in logos related to construction and legal businesses due to its simplicity, warmth and neutrality. Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility, Woodsy.

Grey: Neutral and cool, grey is often used for the type within logos because it is neutral and works well with most other colors. Authority, Corporate, Dullness, Moody, Practicality, Respect, Somberness, Stableness.

Black: Symbolizing menace or evil, it is popular as an indicator of power. Black is utilized in many logos for its boldness, simplicty and sophistication. Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious, Tradition.

What should I include in my ad?
You should include: a visual, a caption, a headline, copy and the signature (advertisers name & contact information).

How can I make sure I have a successful newsletter campaign?
A good newsletter campaign can be a great way to inform your subscribers of all your company’s latest news, products and specials. What you should consider: have a design with a clear focus, always go for a simple design, play it safe with images and have a call to action. In summary, keep it simple, but prominent.
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